web designing issue solving || web design problems and solutions || problem statement for website design || design thinking problem statement examples

web designing issue solving || web design problems and solutions || problem statement for website design || design thinking problem statement examples 

"Concept" and "theme" are similar words, and you may often confuse their meanings.
The dictionary says:

An idea that underlies actions, creations, etc. subject. In addition, the title of the thesis, the main melody of the music, etc.

 

Quote: webilo dictionary "theme"

The theme is a word that indicates the main content of the subject, and is a word that is mainly used for works of art.

When using it in business, I think it is necessary to remember that the " direction of design, direction of production" and so on are very different from the "concept", which is the concept or the way things should be.

Concept Design:       

         

Concept design begins with clarifying the purpose of the website, such as what to whom.

There are two methods, one for extracting issues and problems from an analytical approach, and the other for purposes such as product and service information.

Analytical Approach:

In the case of a new launch, it is possible to analyze the competitor's site, and in the case of renewal, the analysis of the company's site is considered.

By extracting issues from various perspectives such as environmental analysis, analysis from the user's perspective, and scenario analysis, it will be possible to make effective improvements and differentiate.

environmental analysis

It is one of the analysis methods used to think about the direction of a company's services and products by analyzing them from a variety of internal and external perspectives. The 3C analysis of Customer (market/customer), Competitor (competitor), and Company (company) can be said to be typical.

Customer (market / customer)
There is an analysis method to investigate how it will change due to changes in the economy and population, changes in society such as trends, and changes in the environment such as customer needs and values. There are methods such as search analysis and questionnaire surveys that are performed after defining
keywords and persona images .

Competitor (competitor)
A method of analyzing the comparison of the company's services and products with the characteristics, current situation, trends, positions, etc. of competitors.
Analyze competitors that deserve special attention, such as new entrants and companies with similar or alternative services or products.
As an example of the research method, we conduct a keyword search on the Internet, confirm competitors, and list and analyze basic data, strengths, and characteristics. You can also collect data by subscribing to competitors' e-mail magazines and researching what kind of advertisements and campaigns they are developing.

Company This
is a method of analyzing in detail the characteristics and position of the company's services and products.

Examples of items to be analyzed

• Company philosophy and vision
• Current status (sales, market share, recognition, strategy, etc.)
• feature
• Strengths and weaknesses
• public opinion
  

Analysis from the user's perspective

It is an analysis method that finds the optimal approach method by imagining from the perspective of the target user and considering ease of viewing and communication .

Define your company's segmentation, analyze the number of sessions, number of page views, bounce rate, exit rate, etc., and improve operability (usability) and ease of access (accessibility) to meet user needs You can also think of measures to respond.

Scenario analysis

This is a method of analyzing the stages through which target users use a service.

In order to achieve results, it is important to build a user scenario that "leads the user to the goal" . Let's think about what kind of information and how to show it, and the scenario that assumes the psychology and behavior of the user.

trend analysis

It is a method to predict future trends by analyzing social trends, market trends, and market prices from the past to the present .

You can also think of measures that capture the needs of customers, such as seasonality, when, to whom, what, and why.

marketing analytics

It is a measure method that utilizes Google Analytics and analysis tools to obtain ideas based on data.

It is necessary to start by knowing the current state of the website, and the numbers will be an indicator that will tell you the current state of your company without hesitation. It will also be necessary to make objective judgments based on data rather than relying on experience and intuition .

Examples of marketing metrics

• Page view (PV)
• Number of contacts by source (natural search, direct, advertising, social media, etc.)
• number of sessions
• bounce rate
• Migration rate
• Conversion rate (CVR)
• number of inquiries
• Cost per customer acquisition (CPA)
• repeat rate.